The Starbucks Dewata Coffee Sanctuary, which opens January 13, 2019 in Bali, Indonesia, is more than just a coffee shop. It has an 1,000-square-foot coffee farm out front and a nursery where customers can plant seeds. People can take coffee tasting and preparation classes and virtually participate in the planting process through an interactive digital wall. The location is one of Starbucks’ Reserve stores, which are upscale versions of the coffee chain’s typical stores. They are part of a high-end strategy the company has introduced to give customers a unique, hands-on experience at Starbucks.
Links to this project:
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